Hello, I am Corey Raivio, Director of Sales at Spokane Roofing Company. I am relatively new to this role at Spokane Roofing, but I have known Jeff Sitton for 20 years.

Before joining Spokane Roofing, I worked at Dave Smith Motors in Coeur d’Alene, Idaho in a variety of sales management positions, for a total of 13 years. My tenure there sandwiched around seven years as a professional mountain guide for Rainier Mountaineering, Inc. Jeff and I met at Dave Smith, where we had a great personal and professional relationship. When he approached me about joining his team several months ago, I knew it was a great opportunity.

The best thing about working at Spokane Roofing is the way my values align with Jeff’s. While we sell products and services, our focus is on developing lasting relationships with our roofing clients. We educate our customers so they feel that they have an active role in the decision-making process about their roofs. Building trust in relationships doesn’t happen overnight, and we embrace the time required.

Corey Raivio, Spokane Roofing Company

The sales process in the roofing industry is different from the car dealer business. Selling cars is about instant gratification for the buyer. Selling roofs is about delivering on our reputation as the oldest and best roofing contractor in Spokane. Not everyone needs a new roof right now, but every roof needs twice-yearly inspections and maintenance. The associated service agreements are a main focus of the company, because they prevent small problems from becoming big.

Commercial Roofing Priorities

Right now, my work is targeted on the sales process in commercial markets, as well as developing a strong Roof Asset Management program. We increasingly reach out to multi-location corporations, to create relationships there, as well.

That is an interesting process, because every decision goes through a unique corporate review protocol. It is all about finding the right people to engage and helping them to make an optimal decision. Many large corporations use dedicated facility maintenance services, which do background investigations on contractors. We are getting on a growing number of local and regional vendor lists.

Another important item for me right now is building awareness of the Spokane Roofing brand across a variety of audiences and platforms. Even when building owners think they do not need our services right now, we want them to know to call us when they do. We are developing marketing collateral about ongoing projects and our increasing emphasis on Roof Asset Management. If we call only once, companies might forget about us. Providing professionally written collateral helps to keep the Spokane Roofing name top of mind.

I Respect Your Time

Building owners and managers get hit by sales people every day, and they get tired of it. I provide a quick and informative presentation, instead of a sales pitch. Sometimes we discuss Spokane Roofing’s commercial roofing services, and other times we discuss relevant trends in the commercial roofing industry. Either way, I always respect your time and share something of value.


Spokane Roofing is different from other commercial roofing contractors. The quality of our workmanship is a big part of it, of course, but so are trust and confidence. We are going to do the job right the first time and follow up to make sure that you are happy with our work.

I will wrap it up with good advice for every business owner and building manager, Be proactive! Look into a roof maintenance agreement that includes two inspections per year. If you wait for a problem to show up, it is probably not going to be a small or inexpensive. Call me today at (509) 838-8633 to signup for a commercial roof service and maintenance agreement.